Goochland Gathering
Date and Time
Thursday Jan 9, 2020
11:30 AM - 1:00 PM EST
January 9th
11:30 am to 1 pm
Fees/Admission
$25 and includes a catered lunch
$20 for Goochland Chamber Members
Description
Have a hard time explaining what you and your organization does to the average person? Especially in writing or online?
Join Greg Hofbauer -- web designer, digital storyteller and fellow entrepreneur -- for lunch and an interactive discussion about
Organizational Storytelling: Crafting A Story That Sticks.
In this session, we will discuss 3 key techniques that will guide you in distilling complex organizational missions / visions / products / services into a clean, layered story that you can use with your pitch, your marketing materials, your website, your executive summary and more.
Topics include:
· Knowing Your Story Arc (What)
· Planning for Diverse Perspectives (Who & Why)
· Bite-sized Access to Information (When, Where, How)